FTC updates the CAN-SPAM Act of 2004; this could have consequences in the marketing of many major players in the home-based business market as well as the online business market.

/24-7PressRelease/ - May 15, 2008 - The changes are supposed to help people clarify the original act of 2004. According to the FTC website these are some of the changes coming.

1) an e-mail recipient cannot be required to pay a fee, provide information other than his or her e-mail address and opt-out preferences, or take any steps other than sending a reply e-mail message or visiting a single Internet Web page to opt out of receiving future e-mail from a sender; (2) the definition of "sender" was modified to make it easier to determine which of multiple parties advertising in a single e-mail message is responsible for complying with the Act's opt-out requirements; (3) a "sender" of commercial e-mail can include an accurately-registered post office box or private mailbox established under United States Postal Service regulations to satisfy the Act's requirement that a commercial e-mail display a "valid physical postal address"; and (4) a definition of the term "person" was added to clarify that CAN-SPAM's obligations are not limited to natural persons.

This act has much father reach then most people realize. Email marketing is one of the major marketing modalities promoted in the home-based business and online business Industry.

Emails do work, but keep in mind you are responsible for insuring your email campaign is in compliance with the CAN-SPAM Act. The safest way to use email marketing is to build your list is by creating your own pay-per-click campaing, and search engine placement.